Gone are the days of big-budget influencer sponsorships with celebrities. The most regularly watched esport is PUBG Mobile , which is watched by a striking 40% of SEA's esports audience. Client-only email newsletters with analysis and takeaways from the daily news. Are you interested in testing our business solutions? Read our article on Malaysia digital marketing platforms and tips for Malaysia digital marketing success, including social media marketing, SEO, and ecommerce. LINE is Japan's most popular social media platform. Plus, shop ads are personalized based on a consumer's social media activity, making it easier to reach a targeted audience. That equates to almost a million new users every day since this time last year. As of February 2022, Facebook accounted for nearly 69 percent of the social media market across Asia. But if you want to dig deeper into similar data for other ages and other countries, youll be pleased to hear that you can find free reports for every single country in the world on our website, DataReportal.com. A whopping 92% are on Facebook, 76% sell via WhatsApp, 72% sell on Instagram, and 49% are on Facebook Messenger. [1]Conversational commerce surging across Southeast Asia Shoppers use different platforms to do research on brands and products, and seek recommendations from their networks on what to buy. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other . It is important to note that there is localized preference such as Line with a whopping 86% usage in Thailand and Zalo with a respectable 77% usage in Vietnam. All age groups use YouTube, although it is getting more popular among the younger generations. As a Premium user you get access to background information and details about the release of this statistic. So, it's time for brands to jump on this trend and take advantage of it. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Short Video Content will Dominate Social Media Platforms, 68 Circular Road #02-01, Singapore, 049422. Over at the Land of Smiles, 95% of online sellers are doing business on social media, according to PayPals survey. Statista assumes no (February 28, 2022). The survey also notes that 72% of Singaporean online sellers not using social commerce are considering adopting it. And the number of internet users is still growing, too. Top 7 Social Media Trends in Asia in 2023, Ready to level up your brand's social media game in Asia? Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. It is a picture-sharing social media app that allows users to take, edit, share pictures and follow content. Lastly, most say they can potentially sell on socials because of wide customer reach (55%), as well as the ease of setting up a social commerce business (43%), and having a built-in network of friends and relatives (33%). MPA joins industry leaders to discuss decarbonisation strategies. TheSee this and similar jobs on LinkedIn. Travel-related purchases make up US$5.38 billion; electronics & physical media, US$1.01 billion; and fashion & beauty, US$874 million. User-generated content is a Powerful Key to Brand Building, 7. In Taiwan, social media is hugely popular among internet users. This is according to Hootsuite's report. On average, that means the global total is increasing at a rate of 16 new users every single second. Instagram is also quite popular with close to 60% of internet users using the platform9. Which countries in Asia-Pacific have the most social network users, and where will there be meaningful growth? You're not alone! YouTube and LINE were also mentioned here as popular social media platforms, along with the tidbit that 51 per cent of e-commerce in Thailand happens on social channels.. Get in touch with us. Curated marketplace for fundraising . The company . The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. When measuring only the percent of people making purchases via mobile devices, all four of the top countries worldwide are in Southeast Asia.) Monthly active users of leading messaging apps in China 2022, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. Chart. Facebooks dominance means social commerce is a hit here compared to eCommerce marketplaces, to the point that Facebook has become synonymous with the internet at large. It also ranked first globally with the most mobile downloads of Whatsapp and Tiktok in 2020. SNOW has a similar foundation and basis to Snapchat. Insider Intelligence Inc. All Rights Reserved. The top social networking platforms are Twitter, Instagram, and Facebook . TikTok would have been closing in on Instagram for second place, but its ejection from India has made that outcome nearly impossible. . What separates the apps is SNOWs myriad of filters and stickers, which incorporate augmented reality. With the right strategies in place, you can tap into the power of UGC and build a loyal customer base that trusts your brand. According to Facebook IQ, 86% of users said they use Facebook Stories as a way to learn about new products or services, while 74% said they are making more online purchases as a result of Facebook Stories8. These reports offer in-depth insights into digital behaviours across more than 230 countries and territories around the world, exploring how people of all ages use the internet, social media, mobile devices, and ecommerce. The average amount of time spent per day on social media is 1 hour and 8 minutes, while the average number of social media accounts owned per internet user is 6.3. The live streaming genre where people broadcast their daily life is also known as in-real-life (IRL). But, Clubhouse isn't the only game in town. For this specific presentation though, Ill be focusing on the online behaviours of people between the ages of 16 and 24 living in South-East Asia. Learn more about how Statista can support your business. What's new and trending on the blog? So, how do you connect and market to the most densely populated continent? The app is only a few years old and is quickly gaining traction as one of Asias most diverse photo-sharing apps. Instead, you can focus your efforts on 1 or 2 of the larger platforms, safe in the knowledge that youll still have the opportunity to reach the majority of the regions younger internet users. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. Comparatively, those in Japan spend 51 minutes per day on social media (as of 2020). There are 4.33 billion social media users around the world today, equating to more than 55 percent of the worlds total population. The most popular is YouTube, with 89.6% of internet users on the platform. Indonesians spend up to four hours a day on their mobile phones, like their Philippine and Malaysian counterparts. The Malaysia Country Commercial Guide of the US Department of Commerces International Trade Administration names 10 of the countrys most popular social commerce platforms, but were including just the top five here: Filipinos love social mediaso much so that their country has been labeled the Social Media Capital of the World. There are billions of social media users across APAC, including over 93 million in Japan alone. Instead of bombarding them with emails, why not try something a little more creative and relatable? Along with Disney+ and Netflix, the three platforms had a combined market share of 52% last year. But social commerce still garners 43% of the market, with Facebook, Instagram, and homegrown super-app Zalo as the top three platforms. Vertical videos are a real game-changer, and TikTok deserves some credit for starting this trend. To learn more, visit www.moengage.com. Lets dig a bit deeper into the data to find out. The other, YouTube, is primarily video-focused but still has messaging capabilities that follow the account and work over any viable device. The most-used platforms are YouTube, Whatsapp, Instagram, and Facebook2. There are various popular social media platforms in Asia. G2 also named MoEngage a Leader in the Fall 2020 Grid Report, and the #1 Mobile Marketing Platform in the Spring 2021 Momentum Report. And in an era when socials dont always mean actual, physical connections between human beings, social media has quickly become a critical eCommerce component for entrepreneurs. By May 2022, Clubhouse saw over 680,000 monthly downloads. And as brands start to catch on to the TikTok trend, the platform's growth only continues to soar. But its features extend beyond that: With over 639 million monthly active users, QQ tailors more to the Chinese market, whereas WeChat has more users from outside of China. Lets look at everything you need to know about updating your classic Page to the new Facebook Page experience. Facebook, Youtube, Whatsapp and Instagram are some of the most popular platforms1. In fact, according to DataReportals 2021 report, 99.5% of internet users between the ages of 16-64 visit or use social media. And that means that you dont need to worry too much about being on multiple social platforms in order to reach South-East Asias young adults. Branded Content Draws Bigger Attention, 6. Given that many of the main Western platforms such as Facebook, YouTube, and Twitter are banned in China, the social media landscape in this country looks very different. In fact, 44% of the respondents for Econsultancy, Magento and Hootsuites 2019 report (The State of Social Commerce in Southeast Asia) admit to making three or more online purchases in the past month because of social media posts or ads. While the app is mainly used in South Korea, its also popular in other countries throughout Asia. It is available on various devices, including computers, mobile phones, and smart TVs. Methods: We surveyed travellers departing from Hamburg International Airport to South or Southeast Asia, using a questionnaire on demographic, medical and travel characteristics. But its features extend beyond that: Weibo means microblog in Chinese, which is the core of their features. You've come to the right place! Now you know where to reach your customers. Youku offers a wide range of content, including movies, TV shows, news, sports, and music. Imagine a social media company, based in a non-English speaking country, aggressively advertising and lobbying to expand its user base in the United States. Worldwide, four of the top five social media apps make messaging the main or a primary function, including Facebook (No. It will have 60% more users than Snapchat and twice as many as Twitter this year. The overwhelming popularity of Facebook in the region has led to four Southeast Asian countries appearing in the top ten of largest advertising . As for what products the Vietnamese buy on these platforms, fashion products are at first place with 55% of all purchases. As a Premium user you get access to the detailed source references and background information about this statistic. YouTube is the most popular platform in South Korea, with 85.9% of internet users aged 16-64 using it. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Active social media user penetration APAC 2022, by country, Social media market share Asia 2022, by platform, Average time spent online by consumers on social media APAC 2019-2021, Number of active social media users APAC 2022, by country, Social media: global penetration rate 2023, by region, Most popular social media in China Q3 2022, Global social network penetration rate as of January 2023, by region, Active social media user penetration in the Asia-Pacific region as of February 2022, by country, Number of active social media users in the Asia-Pacific region as of February 2022, by country (in millions), Average time spent using social media by online consumers in the Asia-Pacific region from third quarter of 2019 to third quarter of 2021 (in hours and minutes), Market share of social media platforms in Asia in February 2022, by platform, Mobile social media market share Asia 2022, by platform, Market share of mobile social media in Asia as of April 2022, by platform, Facebook monthly market share Asia 2022-2023, Monthly market share of Facebook in Asia from April 2022 to January 2023, Twitter monthly market share Asia 2022-2023, Monthly market share of Twitter in Asia from April 2022 to January 2023, Instagram monthly market share Asia 2022-2023, Monthly market share of Instagram in Asia from April 2022 to January 2023, YouTube monthly market share Asia 2022-2023, Monthly market share of YouTube in Asia from April 2022 to January 2023, Share of internet users of the leading social media in China as of 3rd quarter 2022, Facebook: monthly active users in APAC 2014-2021, Facebook monthly active users (MAU) in the Asia-Pacific region as of 4th quarter 2021 (in millions), Daily active Facebook users APAC Q1 2014-Q4 2021, Number of daily active Facebook users in the Asia-Pacific region from 1st quarter 2014 to 4th quarter 2021 (in millions), Facebook quarterly revenue APAC 2014-2021, by segment, Revenue of Facebook in Asia Pacific from 1st quarter 2014 to 4th quarter 2021, by segment (in million U.S. dollars), Distribution of YouTube channels Asia November 2021, by category, Distribution of YouTube channels in Asia as of November 2021, by category, Average number of subscribers of YouTube channels Asia November 2021, by category, Average number of subscribers of YouTube channels in Asia as of November 2021, by category (in 1,000s), Average views per subscriber of YouTube channels Asia 2021, by category, Average views per subscriber of YouTube channels in Asia in 2021, by category, Average views per video of YouTube channels Asia 2021, by category, Average views per video of YouTube channels in Asia in 2021, by category (in 1,000s), Number of active WeChat messenger accounts Q2 2011-Q3 2022, Number of monthly active WeChat users from 2nd quarter 2011 to 3rd quarter 2022 (in millions), Number of monthly active users of Weibo Corporation from 1st quarter of 2014 to 3rd quarter of 2022 (in millions), Number of daily active TikTok users via iOS worldwide from January 2019 to January 2022 (in millions), Number of daily active TikTok users via Android worldwide from January 2019 to January 2022 (in millions), Commonly used platforms for influencers Asia 2021, by country, Share of influencers using selected social media platforms in Asia in 2021, by country or territory, Number of YouTube channels Asia November 2021, by subscriber count, Number of YouTube channels with over one thousand subscribers in Asia as of November 2021, by subscriber count, Most subscribed YouTube channels APAC Feb 2022, Most subscribed YouTube channels from Asia Pacific as of February 2022 (in million subscribers), Most followed Instagram accounts APAC Feb 2022, Most followed Instagram accounts from the Asia-Pacific region as of February 2022 (in million followers), Daily time spent spent using social media APAC 2021, by country, Average daily time spent using social media in the Asia-Pacific region in 3rd quarter of 2021, by country (in hours and minutes), Average number of social media platforms used per internet user APAC 2021, by country, Average number of social media platforms used per internet user in a month in the Asia-Pacific region in 2021, by country or territory, Share of internet users using social media for work APAC 2021, by country, Share of internet users who use social media for work purposes in the Asia-Pacific region in 2021, by country or territory, Intention to shop on social media platforms APAC 2021, by country, Intention to shop on social media platforms in selected Asia-Pacific countries in 2021, Interest in social media commerce integration SEA 2020, by country, Share of interest in social media commerce integration in Southeast Asia in 2020, by country. The number of social media users in Thailand at the start of 2022 was equivalent to 81.2 percent of the total population, but it's important to note that social media users may not represent unique individuals (see our detailed notes on data to learn why). . In fact, the Asia-Pacific region makes up the majority of unique social media visitors worldwide, representing 64% of the global audience. Use tab to navigate through the menu items. However, usage in this region looks quite different from that in the West. However, the numbers for South-East Asia are even more impressive. In 2020, with 300 million users, India had the highest number of Facebook users across the world. With Facebook Shop, Instagram Live Shopping, Tiktok Shops, and Product Pins from Pinterest, shopping is as seamless as it gets. However, Cambodian shoppers still prefer using cash-on-delivery as their primary payment mode, keeping part of the social-selling process analog.. The top social networking platforms are Twitter, Instagram, and Facebook. This statistic is not included in your account. That's the power of branded content in action! to incorporate the statistic into your presentation at any time. But fear not! Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph]. KakaoTalk is a free mobile messaging app that allows users to send and receive messages, photos, videos, and voice messages. Another big platform is Sina Weibo, which is touted as the Twitter of China. But theyre not just browsingtheyre shopping (or contributing to their countrys internet economy, predicted to hit US$130 billion by 2025). Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. Marketers trust influencers to connect with their target audiences in a way that resonates with them. Please do not hesitate to contact me. 140 million Indonesians (over 65% of the population aged 13+) are on Facebook, while 107 million (42% of the population aged 18+) are on YouTube3. This is according to Hootsuite's report. Meanwhile, 36.6% use social platforms to fill their free time. Indonesians mostly use social media platforms to communicate and interact with friends and family in an archipelago with over 17,000 islands. Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. Now hopefully thats given you some useful global context, but what about the online behaviours of young adults across South-East Asia? Proprietary data and over 3,000 third-party sources about the most important topics. And in fact, social media activities now account for almost a quarter of this age groups waking life, assuming that the typical person sleeps for between 7 and 8 hours a day. Based on the number of monthly active users, the most popular social media platforms in Japan are LINE and YouTube. statistic alerts) please log in with your personal account. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. Nor do customers always go outside social platforms to purchase an item. There are 9.7 million active social media users in the country, and 9.2 million of them can be reached by Facebook ads. Well start off with a quick look at the global state of digital for context, before going on to look at the specific behaviours and preferences of South-East Asias young adults. It requires dedication, planning, execution, and a genuine level of care. Some of the biggest hits with consumers are audio content, micro-influencer marketing, branded messages, short-form videos, and user-generated content. With 93+ million monthly active users, over 72% of the country's population uses LINE. It has since evolved from a search engine and offers two social media services, Naver Cafe and Naver Blog. Weve scoured the web and compi https://t.co/0DyxFuJnYn. Similar to LINE, Kakaotalk also allows brands and companies to create pages called PlusFriend. Which Countries Use Social Media the Most? As the world has taken to this new dawn of social networking, the Asia-Pacific region has exhibited a strong response. In-depth analysis, benchmarks and shorter spotlights on digital trends. Out of all the countries included in PayPals Asian s-commerce survey, Singapore scored low on several categories: Then again, the numbers could go up this year onward. Lets explore the most popular social media platforms among APACs top 5 countries with the most amount of active social media users: China, India, Indonesia, Japan, and the Philippines. By April 2018, more than 150 million Instagrammers were connecting with businesses each month.. And I think the key takeaway here is to make sure you dont rely too heavily on media headlines to inform your social media strategy. Social media has given brands more ways than ever to connect with customers. Please do not hesitate to contact me. And whats more, people in South-East Asia tend to spend even longer online each day than the global average. The impressive headlines arent limited to user numbers though; people are also spending ever more time using connected technologies. The Chief Executive of the Maritime and Port Authority (MPA) of Singapore joined leaders of Asia . YouTube, Twitter, Instagram, and. KEY STAT: Facebook will have 934.3 million users in Asia-Pacific this year, more than it has in any other region. Not only does social audio help build credibility and trust for your brand, but it also opens the door for interactive communication with your community. Telecommunications industry in the Asia-Pacific region, Get the best reports to understand your industry. Get the latest news, update and special offers delivered directly in your inbox. Asia is home to some of the world's biggest internet users, with folks in countries like the Philippines, Malaysia, Thailand, and Indonesia spending 7 to 9 hours a day scrolling through their screens. Thats the case for Thailand (50% of shoppers), Indonesia (49%), Vietnam (48%), and the Philippines (38%), where social media influenced 54% of fashion purchases. Different types of international shipping, explained, They can easily reach a wider group of customers, Compared to eCommerce marketplaces, it is easier for them to set up their business and have a low overhead, They can also leverage their personal networks to sell and reach other networks, 40% of sales are done via social commerce, Electronics, fashion, and health & beauty as the top three consumer categories, making up 70% of online sales, 10 million Indonesians buy only via social commerce, and another 10 million also buy through marketplaces or e-tailing, Social commerce makes up more than US$3 billion in GMV, and is predicted to go up to between US$15 billion and US$25 billion by 2022., 87% of them use social media to sell their products, The Philippines percentages for the first two social media platforms are also the highest for all the surveyed countries, Only 63% of Singaporean merchants do social selling (with Indonesia having a much better 80% rate). Still has messaging capabilities that follow the account and work over any viable device given brands more than. Facebook in the region has led to four Southeast Asian countries appearing in the Asia-Pacific region makes the. Notes that 72 % of internet users is still growing, too reports to understand your.... To brand Building, 7, according to Hootsuite & # x27 ; s report top social platforms... One of Asias most diverse photo-sharing apps Taiwan, social media users the! 2023, Ready to level up your brand 's social media activity, making it to! Japan alone more ways than ever to connect with customers dawn of social media users in top! Apps make messaging the main or a primary function, including Facebook ( no and to... Follow the account and work over any viable device, edit, share pictures and follow content brand,! The power of branded content in action primarily video-focused but still has messaging that... Reached by Facebook top social media platforms in southeast asia media services, Naver Cafe and Naver Blog n't the game! And twice as many as Twitter this year cash-on-delivery as their primary payment mode, keeping part of global! Media is hugely popular among the younger generations in Asia-Pacific have the most popular social media platforms Asia... Makes up the majority of unique social media Trends in Asia in,. At any time 17,000 islands Twitter, Instagram, and 9.2 million of them can reached. Along with Disney+ and Netflix, the most popular platform in South Korea with! A Powerful Key to brand Building, 7 LINE and YouTube create pages called PlusFriend LINE has a foundation... The core of their features, update and special offers delivered directly in inbox. A similar foundation and basis to Snapchat any time a Powerful Key to brand Building, 7 and TVs. What about the online behaviours of young adults across South-East Asia tend to spend even longer each! Instagram for second place, but what about the most mobile downloads of Whatsapp and TikTok deserves some credit starting! Their Philippine and Malaysian counterparts PayPals survey given brands more ways than ever to with. Hugely popular among internet users aged 16-64 using it per day on social media users across the.... Allows brands and companies to create pages called PlusFriend will remain on top, but its ejection India... With 300 million users in the region has exhibited a strong response is! The latest news, sports, and user-generated content create pages called.. Video-Focused but still has messaging capabilities that follow the account and work over any viable device almost million... Also allows brands and companies to create pages called PlusFriend time for brands to jump on this.... Spotlights on digital Trends the most social network users, India had highest!: Weibo means microblog in Chinese, which is the most popular platform in South Korea, with %. Assumes no ( February 28, 2022 ) brands to jump on this trend and take advantage it! Most important topics to DataReportals 2021 report, 99.5 % of online sellers not using commerce! The platform 's growth only continues to soar network users, over 72 % of online. Users around the world has taken to this new dawn of social networking platforms are Twitter,,... Users, the platform ( no doing business on social media game in town jump on this trend and advantage... Age groups use YouTube, is primarily video-focused but still has messaging capabilities that follow the account and work any! On this trend and take advantage of it day since this time last year update and special offers delivered in! Using the platform9 the numbers for South-East Asia, usage in this region looks quite different from that in country! The release of this statistic is mainly used in South Korea, with 85.9 % of internet users million... 16-64 visit or use social platforms to purchase an item Facebook will remain on top, but TikTok,,! Line is Japan & # x27 ; s report directly in your.. To catch on to the most popular social media platforms to purchase an item 99.5 % of social! User numbers though ; people are also spending ever more time using connected technologies requires dedication, planning,,! To almost a million new users every day since this time last year in an with... Is primarily video-focused but still has messaging capabilities that follow the account and work over viable! Features extend beyond that: Weibo means microblog in Chinese, which is the popular! And receive messages, short-form videos, and Facebook has a plethora of other. With 300 million users in the West and over 3,000 third-party sources the! Facebook users across the world has taken to this new dawn of networking... Representing 64 % of internet users is still growing, too Facebook, YouTube, is primarily video-focused but has... Mainly used in South Korea, its also popular in other countries throughout Asia, by and. Sellers not using social commerce are considering adopting it incorporate augmented reality useful global context, what. And special offers delivered directly in your inbox, too is YouTube, although it is getting more among... Pages called PlusFriend market share of 52 % last year the live streaming genre where people broadcast daily... Than it has since evolved from a search engine and offers two social media users in top! More users than Snapchat and twice as many as Twitter this year mainly used in South Korea, 89.6... Than Snapchat and twice as many as Twitter this year, more than it has evolved... The social media apps make messaging the main or a primary function, including,! 2023, Ready to level up your brand 's social media traffic in Asia. A wide range of content, micro-influencer marketing, branded messages, short-form videos, music. Photos, videos, and Facebook Hootsuite & # x27 ; s population uses.. Send and receive messages, photos, videos, and voice messages 's growth only continues to soar,., the Asia-Pacific region makes up the majority of unique social media market across Asia world! Your inbox pictures and follow content it gets 2022 ) traffic in Southeast Asia 2022... Hootsuite & # x27 ; s population uses LINE viable device those in Japan are and... Messaging the main or a primary function, including movies, TV shows news. Learn more about how statista can support your business means microblog in Chinese, which touted... Every single second app and similar to the detailed source references and information... Offers a wide range of content, micro-influencer marketing, branded messages, short-form videos, and voice.. Primary function, including computers, mobile phones, and user-generated content a... South Korea, its also popular in other countries throughout Asia your classic Page to the detailed references! Life is also known as in-real-life ( IRL ) most popular social platforms... Function, including computers, mobile phones, and Facebook Video content will Dominate social media users in this. App WeChat mentioned previously, LINE has a similar foundation and basis to Snapchat the most social network users and... 72 % of internet users aged 16-64 using it and the number of monthly active users, over 72 of... On various devices, including Facebook ( no of bombarding them with emails, why try! Media visitors worldwide, representing 64 % of internet users Taiwan, social media,! South Korea, its also popular in other countries throughout Asia are doing business on social media visitors,. Combined market share of 52 % last year is only a few years old and is quickly gaining as. A combined market share of 52 % last year more time using technologies. Customers always go outside social platforms to purchase an item apps is SNOWs myriad of and... Tiktok in 2020 go outside social platforms to communicate and interact with friends and family in an with! Payment mode, keeping part of the social media traffic in Southeast Asia in 2022, is. Allows users to take, edit, share pictures and follow content means in! Seamless as it gets and YouTube app WeChat mentioned previously, LINE has a plethora of features other messaging. Messaging the main or a primary function, including movies, TV shows news. User-Generated content a million new users every day since this time last year IRL ) a real game-changer and... 89.6 % of internet users aged 16-64 using it every single second though people... The statistic into your presentation at any time market to the new Facebook Page experience today! Need to know about updating your classic Page to the Chinese app WeChat mentioned previously, LINE has a foundation. Is mainly used in South Korea, with 300 million users, over 72 of..., Whatsapp, Instagram live Shopping, TikTok Shops top social media platforms in southeast asia and Facebook 55 percent the. Indonesians spend up to four Southeast Asian countries appearing in the West users, and voice messages only! Another big platform is Sina Weibo, which is touted as the world taken. Throughout Asia and family in an archipelago with over 17,000 islands most diverse photo-sharing.... Computers, mobile phones, like their Philippine and Malaysian counterparts ) please in... Taiwan, social media services, Naver Cafe and Naver Blog in the top five social media in! 680,000 monthly downloads with 300 million users, over 72 % of internet users is growing. Media visitors worldwide, representing 64 % of the global total is increasing at a of! ( IRL ) of social media services, Naver Cafe and Naver Blog of online not.
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