Vicky, one of the top Latin influencers, has partnered with various brands, including Maybelline, Dior, Tresluce Beauty, IT Cosmetics, and more. Organization: Healthy Hood Chicago CaELi has also worked with some of the worlds biggest brands, such as Coca-Cola and Procter & Gamble, and has earned two MTV Millennial Awards and a Mexican Nickelodeon Kids Choice Award.. KIMBERLY GUERRA @badassxbonita 127K (Top Latin Influencers), 44. GUILLERMO DAZ IBAEZ @willyrex (8.6M), 13. To see the complete list of the "50 Most Influential Latinos click HERE. Thats when she realized she could turn her talent into a stand-up comedy career. Famous Hispanic influencers use multiple strategies to reach their audience. Nubia Willman is the editor and founder of Latinas Uprising, a community for new and aspiring attorneys seeking to excel in the legal field. Brazilian comedian, singer, and YouTube star Whindersson Nunes Batista is one of the Top Latin Influencers with quite a massive following on YouTube (43.7M), TikTok, (20.8M), Twitter (25M), and Instagram (58.3M). Adri and Kam are the owners of this beautifully curated and fun to scroll through Instagram page. Kathy . Furthermore, famous Hispanic influencers typically offer creative ideas for marketing campaigns that can be tailored specifically toward different target markets within the demographic group. In addition to this list, there are well-known superstart Latinx influencers like Jennifer Lopez, Selena Gomez and Bad Bunny. Megan Homme (@meganhomme) 9. McCurdy is an actress and singer who starred in the Nickelodeon show iCarly. Top Latino influencers may suggest new approaches for marketing campaigns or provide advice on how best to communicate corporate values in ways that will resonate within diverse cultures. Get the best business coverage in Chicago, from breaking news to razor-sharp analysis, in print and online. Since her rise to fame, this Venezuelan-American beauty has also become a sought-after actress for film, television, and music videos. Many Hispanic YouTubers have built huge fan bases across multiple social media platforms such as Instagram and Twitter. "It's hard to hear an entire people demonized when you know them to be such strong contributors." Social media platforms such as Instagram, YouTube, and TikTok are filled with content created by top Latino influencers, enabling them to create unique connections with their followers. She has over 139 million followers on Instagram, uses her account to share photos and videos of her work, her personal life, and her political views, and is considered one of the most famous Latina Instagram influencers. Her penchant for vibrant streetwear outfits and color coordination makes her one of the breakout fashion influencers on Instagram today. Through the use of comedy sketches, vlogs, interviews, etc., Hispanic YouTubers provide insight into the struggles and successes of Hispanics living in America. Simon Goldman (@simon__gold) 3. Chicago's most powerful Latinos. As such collaborations continue to become more popular in 2019 alone there was a 40% increase in sponsored partnerships between US-based top Latino influencers companies are becoming increasingly aware of the potential advantages of tapping into Hispanic talent when it comes to marketing efforts. Luisa rose to popularity by accident when she began posting on Instagram as a creative outlet in 2013. This is in line with the rest of the country, with fully one-in-five Americans having a disability . In August 2013, he founded his company Luque Social Gamer SL. We've rounded up ten of the most influential Latinas in Chicago who are spearheading positive change and making a name for themselves. In terms of topics discussed in their videos, one popular theme among Hispanic YouTubers is culture. Early in her prolific music career, Baez declined. for a great front end experience you should partner with your; 2012 chevy impala rpm jumping Alexis is a 2021 Master of Public Policy candidate at the University of Chicago Harris School of Public Policy. FASHION INFLUENCERS 1. Sofia says shes using her platform to show future educators and students that school can be a positive experience. As ambassadors for the companies they partner with, top Latino influencers help to make sure that messages are spread far and wide. The United States has a long and rich history of Hispanic influence, both in culture and the media. GLORIA LUCAS @nalgonapositivitypride 145K Top Latin Influencers, 42. JULIE SARIANA @sincerelyjules (6.6M), `15. They dont try to be someone theyre not; they share their true selves with their followers. Rocio Velazquez Kato, 34, is her ancestor's wildest dream come true; a first-generation American, first-generation college graduate, immigration policy analyst at the Latino Policy Forum . The wards 6, 8, 15, 16, 17, 20, 24 and 34 all saw a decrease of between 2,193 and 4,376 residents during the six-year period, according to the census data. A Latin Influencer who never forgets her Mexican roots, she has taken part in a closet sale to sell off some of her label clothing and accessories and donate much of the proceeds to a charity in need in Mexico. All of these popular Latina influencers 2022 have made a name for themselves in their own right as influential content creators on channels such as YouTube, Instagram, and Twitter. Olalla Lopez, better known by her social media name Caeli, is a Mexican YouTube celebrity and one of the Top Latin Influencers with a massive fan base across social media. Priegos passion for social justice and womens rights manifested itself in the form of PinkSlipped which she debuted in the fall of 2018 in Chicago. "Today we have a large number running and in office, if not yet holding the most important offices," he says. His cinematic way of presenting his videos has attracted not only Spanish audiences but also other gaming enthusiasts across Latin America, making him one of the most viewed and subscribed channels in some of these countries. A self-described serial entrepreneur, this Latin influencer has successfully established ventures that focus on a lifestyle that infuses culture, community, and confidence themes. A Chicana folk singer who uses her music as an avenue for social change, Joan Baez has long been a force for equity and justice in entertainment. Latin influencers have taken the social media world by storm, and over the last decade, they have become increasingly in demand in digital marketing campaigns. Although born and raised in California, Salice takes much pride in her Hispanic roots. . Prior to founding C1 Revolution, Larkin worked on communication teams for Walgreens, DePaul University and iHeart Media. Alfredo Flores is a prominent director, videographer, and photographer widely recognized for his work on contemporary music videos and documentaries. Hispanic YouTubers can be from any country where there is a large Hispanic population such as Mexico, Colombia, Peru, Puerto Rico, and many other Latin American countries. The answer is an emphatic yes! By sharing their stories and experiences, they help other Latinas feel seen and heard. As eMarketer puts it, Hispanics are the key drivers of U.S. population growth. GERMAN GARMENDIA @germangarmendia (14.2M), 9. Not only will the 50 most influential Latinoos be included, Negocios Nows Special Edition will also publish our well known Whos Who in Hispanic Chicago list that recognizes leadership in Business, Corporate, Culture and Education, Government, Healthcare, Elected Official, Media and Nonprofit. On Instagram, she started posting her short funny videos, and soon enough, her followers began to increase. This increases brand awareness as well as customer engagement which makes campaigns more successful in terms of ROI. She regularly updates her YouTube channel of 6.99 million subscribers with content ranging from horror, indie, puzzle, or anything that sparks her interest. They often share interesting stories or experiences related to their topic to engage their followers and create a sense of community. Shortly after, she joined the Biden/Harris Presidential Campaign as deputy director of Latino/Spanish media. Hernandez is actively involved in the Chicago tech community and passionate about helping underrepresented groups get into STEM education, venture capital and entrepreneurship. Who were the most popular Latina influencers 2022? From comedy sketches to lifestyle vlogs; beauty tutorials to cooking recipes; educational videos to music lyric videos Hispanic YouTubers cover a wide range of genres that appeal to viewers around the world. Currently, she has more than 8.36 million subscribers on her channel. Finally, by working alongside top Latino influencers, brands benefit from these experts well-established relationships within the community making it easier for companies to break into new markets and gain visibility within target audiences. She also shares makeup techniques for beginners as well as beauty tricks for oily and acne prone skin. To date, Dish Roulettes DRK Campaign has invested $40,000 across 40 Chicago restaurants and food vendors. Why are Latina Instagram influencers important? 1-877-812-1590, John R. Boehm, Stephen J. Serio, Bloomberg and provided photos, The Most Powerful Women In Chicago Business. Alondradressy is best known for her YouTube channel, where she posts makeup tutorials. Crain's staff compiled this inaugural list; the timing "couldn't be better," says Gloria Castillo, CEO of Chicago United, a nonprofit that works to diversify corporate boards and C-suites. Before her internet fame, Julie worked as a fashion editor and stylist. Famous Hispanic influencers have the power to sway public opinion and influence behavior. Her unapologetic attitude and creative looks enable her to infiltrate the industry that was for the white, thin, and rich.. Celebrating the histories, cultures, and accomplishments of Hispanic and Latinx communities, The Influence Agency recognizes and honours the impact of Latinx champions on North American history. In the early 1950s and 60s, the Community Service Organization (CSO . KIMBERLY PFAEHLER @byohlola 215K followers, 37. Fernanfloo started uploading videos in the form of tutorials and short clips of murder scenes on May 1, 2011. ), but what stands out the most is the people. The influence of these Hispanic YouTubers has been acknowledged by companies and brands investing in them as influencers for their campaigns. Additionally, many Hispanic YouTubers use their platforms to provide valuable advice to their viewers on topics such as college readiness, financial literacy, mental health awareness, career advancement opportunities for Latinx individuals, and more. It wasnt until after law school that she realized many of those experiences and feelings had less to do with her and more to do with systemic oppression and implicit bias that impacts all of our educational and professional careers. If youre searching for the right person to forge a partnership with, here at Amra & Elma, we present this list of 50 Top Latin Influencers in 2023 to help you promote your brand or products to Latin consumers. Followers: 51,000. By providing this kind of advice to their audience members, Hispanic YouTubers become resources for young people who may not otherwise have access to the knowledge or resources needed for success. MASSIEL (MASSY) ARIAS @massy.arias (2.7M), 23. Through her various works and efforts, Kim received the Agent of Change award from Univisions Premios Juventud and has also been recognized in various publications, including Huffington Post, People, Today, Buzzfeed, and Oprah Magazine, and a lot more. Cabrera Capital Markets, Cabrera Capital Partners, Managing partner, co-head, Midwest advisory practice, U.S. District Court for the Northern District of Illinois, Hispanic Information Technology Executive Council, American Red Cross of Chicago & Northern Illinois. Hispanic influencers in the United States are proving that Hispanics are capable of achieving great success while staying true to their roots no matter where they come from or where life takes them. Hispanic YouTubers may also be from countries like Spain and the United States where theres a growing number of Hispanics making up an important part of the population. Jackson Flores is the President of DishRoulette, a Chicago non-profit organization that supports restaurants from the ground up by providing financial support through state-funded grants, private donations, and local fundraising. Since its official launch in August 2014, her blog has become a source of inspiration for her dedicated followers and has been featured in renowned online magazines and brands such as Vogue Mexico, Glamour, Elle Spain, The New York Times, StyleCaster, and Who What Wear. Each year, Hispanic Heritage Month is celebrated in the United States, beginning on September 15 and ending on October 15. Entity: Healthcare Alternative Systems, Inc. FIDEL MARQUEZ, JR., Senior Vice President, Legislative and External Affairs, Chief Governmental and Community Relations Officer, SUSANA A. MENDOZA, Comptroller of Illinois, Entity: Hispanic American Construction Industry Association (HACIA). Shannon said she supports an independent map put forward by the Chicago Advisory Redistricting Commission, a group of residents who want a "people's map" outside the influence of politicians. Entity: Public Financial Management, Inc., RAMN (RAY) CEPEDA Senior Vice President, Senior Managing Director, Entity: Back of the Yards Neighborhood Council (BYNC), PEDRO DEJESS, Executive Vice President, General Counsel & Corporate Secretary, Entity: Little Village Chamber of Commerce, Entity: Illinois Hispanic Chamber of Commerce (IHCC), JESUS CHUY GARCIA, Cook County Commissioner, (7th), Entity: Cook County Board of Commissioners, LUIS V. GUTIERREZ, U.S. Representative (4th), Entity: United States House of Representatives, MARCO E. JACOME, MA, LPC, CSADC, CEAP, Chief Executive Officer. Other themes of Hispanic YouTubers include family dynamics, personal growth/development journeys through self-reflection or travels abroad; relationships; body positivity; sex education; immigration issues; current affairs related to politics or humanitarian causes all topics relevant to both Hispanics living abroad and those living at home. ELIZABETH RUIZ @elizabethruizxo (505K), 31. Altogether Latinos account for nearly 30 percent of Chicago's residents, with a total of over 1.8 million Latinos in Chicago and its suburbs. That last point is critical for . Additionally, famous Hispanic influencers usually have an extensive reach over multiple social media platforms including YouTube, Instagram, Facebook, and TikTok which allows brands to reach large numbers of potential customers at once. Entity: Prado & Renteria, CPAs Prof. Corp. This allows those who may have not heard of certain issues to learn more about them in an entertaining and accessible way. Samuel de Luque Batueca, one of the top Latin influencers, better known by his online name Vegetta777, is a Spanish YouTuber with the 2nd most-subscribed channel in Spain, just behind elrubiusOMG. Selena is a pop singer, one of the most relevant, popular, and well-known Latina Instagram influencers, and an actress who has been in the public eye since she was a child. ENGLEWOOD, CHICAGO By the time Eugene Sawyer became Chicago's mayor in 1987 following the sudden death of the first African American to hold the office, Black . Contents. Camila Cabello: Cuban-American singer Camila Cabello rose to stardom after joining girl group Fifth Harmony in 2012 before embarking on a successful solo career that includes two Billboard Hot 100 topping singles: Havana and Seorita with Shawn Mendes. She also has a total of 3.5 million followers on social media worth. 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